Performance vs Wins.

I can feel my performance marketing self creeping in and it’s only been about 2 weeks of this creative challenge for myself.

June 21, 2024

As someone who has always optimized campaigns regularly I have this habit of trying to improve or so soemthing at it’s best ROI possible. 

I can’t even help but run analysis & check the data. 

This has been great in my work and I’m proud to always be integrating Marketing Technologies into my thinking - that’s what my business is be branded as. 

But on the flip side in combination with my start up world upbringing, when the performance isn’t there immediately - It makes me anxious and I pivot so quickly. 

This is not great. I’m trying to steer away from that. 

Reminding myself that progress is not perfect and it’s one action step compounding to improve. I’m aware of that. 

I’m building out a habit that will not return shit for now - in fact it’s probably being the most raw and open I’ve ever been - sharing stories and raw experiences of this lifestyle. 

Deep down I know that this is a challenge that will not only help me grow and improve my writing. But it’s simply a public journalling exercise that allows greater clarity. 

We kinda dont have a clear metric for these emotional/ mental goals - all that are just as important to us, but because they aren’t tangible or measured in the reciprocation of $$ or views - does this make them easier to not prioritize? 

That’s whats happened in this landscape of vanity metrics. The follows, the engagement, the likes. It’s trained us to yearn to be liked more or aim to be seen - how do i become more visible, how do I stand out in this crowd called the internet? 

You don’t - you be yourself. 

i have to do better in remembering the purpose here behind writing & publishing. The feedback wont be immediate. There will be barely any reads. But I will have 100 completed short articles. 

Compounded, I see the future possible value in that. I could compile all 100 into parts of a book? I could pull the key lessons I found and recreate a video piece around the concept.

So this is my own little reminder to not stress or try to not think about the stats, the metrics, and focus on the action step of the benefits of this act. 

The return wont be as tangible, but the feeling of accomplishment will be priceless.

Do you agree?