Why Hustling isn’t Bad

The long hours and the diligence, the perseverance - the so-called hustle - It’s not a culture that needs judgement of whether it’s healthy or if you should engage. It’s just a phase of running a successful business. Because without putting in work at some point, it’s not going to return the results you are hoping for. 

There isn’t a secret sauce routine, of 5am wakeups, mediation etc that leads to success - its just the habit of showing up and working towards your goal - simply put: it’s taking ACTION STEPS towards your goals - and it’s as simple as that. 

You will need clarity on your goal, to make sure you are moving in the right direction & that these choices in what you do contribute to your end goal - but thats basically it. 

There will almost always be a phase of this hustle period - and it’s not a thing you need to avoid. Because usually it’s only a. state that can even be enabled because you LOVE what you are thriving for. You want to strive and pour all your time into it because you are motivated to. 

Hustling cannot exist without your passion & love for it. 

I don’t indulge in excessiveness of hustle culture anymore because I unlocked different systems that allow for same input and maximized outputs. But in no way is it ‘wrong’ 

It’s a phase we all have - we will work hard for a while. Especially while you are discovering what areas of work, or what projects light you up. It’s not bad to get lost and deep focused in developing how you work.

The 14 hour days that I did at a NY startup, 100% lead to insane burn out and me getting suddenly fired for complaining about doing 4 people’s jobs - But it also taught me a shit tonne that I would have otherwise learned in a year or longer if I wasnt giving it my all. 

In that role, I ran fireside chats with the executives of Uber, I managed all of the social media channels while facilitating email acquisition partnerships with fortune 500 and sourced industry leaders to host more workshops or events together, and then I had to fill the beer fridge to make sure the guests were entertained before I had to check them in for the event they were attending that same evening.

And I’ll remember how tired I was, how abundantly overworked I was, how difficult all the rejection was, how difficult getting an agreement was, how partners would let you down and suddenly bail on an event & how I had to managed risk in situations like that. 

There’s a benefit to the hustle that needs to be acknowledged. 

Sometimes, you take the biggest takeways from hustle. You quickly see what you are capable of - and what you love to do. You discover awareness in what you like, and what you are good at. 

You also learn what boundaries need to be set. How you could not put yourself in those situations again. & you recognize the value of what your capabilities are. 

Setting clear scope, responsibilities of what you love to do. And focusing on areas that you enjoy rather than taking on too much. 

This becomes part of your way of working moving forward. 

Working hard for some time can have great winnings - but of course keep an open mind to ways of working smarter and not harder. 

Hustle as hard as you want btw, if that fills your cup right now, and remember to play just as hard too x